Error #5: Putting too much trust in "fin influencers
So-called "fin influencers", i.e. financial influencers, entice people with seemingly universal investment tips and tricks that they market and disseminate via social media. The market for this has exploded in recent years: As a study by HHL Leipzig, which shows FH St.Pöllen and Paradots, more than half of the active Finfluencers in German-speaking countries have only been active since January 2020.
However, special care must be taken here: On the one hand, many of these financial influencers are sponsored by companies to promote their products. However, it is not necessarily taken into account whether or to what extent this product is actually suitable for, for example, how to invest 20000 euros successfully. Here, only the promotion of the product counts, less the added value for the consumer.
On the other hand, such Finfluencers are not always real experts who have the appropriate training or professional experience to provide financial advice. In principle, any private individual can become a financial influencer - and can entail significant investment risks for investors. That’s why Bafin has already issued a consumer protection notice to draw attention to these risks.
Here, too, it is advisable for investors to inform themselves again independently or with the help of other sources. The more in-depth your knowledge is, the better you will be able to assess yourself and critically check whether the tips provided offer you real added value in your individual situation. This means that your investment will remain successful in the long term and allows you to build up your investment portfolio buidling according to your wishes.
The better you can navigate the financial market, know your own financial situation and keep an eye on your personal investment preferences, the better equipped you are to invest your 20,000 euros successfully. Anyone planning the next step can find further strategies for larger amounts in the guide on how to invest 50000 euros .